Group Director
Eurasia and Africa Group
The Coca-Cola Company
Dana Bolden leads Corporate Communications for The Coca-Cola
Company’s 90-country Eurasia and Africa Group.
In this capacity he develops media policies for Company’s global business
units and leads the emerging markets media relations programs and stakeholder engagement. He also works with bottling partners across
the region to develop communications programs that ensure all employees are
equipped with the tools they need to be effective brand ambassadors.
He has managed crisis communications in Egypt, relief
communications efforts in Pakistan, environmental communications in India and
business transformation communications in Russia. Recently, he led Bloomberg Businessweek on a
four-country tour in Africa that resulted in a cover story on the Company’s
success in Africa.
Dana has led communications
for The Coca-Cola Company’s annual involvement in the World Economic Forum in
Davos since 2006 and maintains relationships between international financial
media and the Company as well as global press associations.
Prior to his current assignment, Dana oversaw
the Corporate Media Relations function in Atlanta where he worked to tell The Coca-Cola
Company’s growth story with key media.
In particular, Dana increased the Company’s focus on agenda-setting print
and broadcast opportunities during his tenure which was best exemplified by his
stewardship of the one-hour behind-the-scenes CNBC documentary, Coca-Cola: The
Real Story Behind the Real Thing.
Dana is accredited in
public relations, is active in the Public Relations Society of America, the
Black Public Relations Society and The Harley Owners Group (HOG).
He holds a
bachelor’s degree in journalism from Washington & Lee University. Dana and his wife Leslie have two children,
Asa and Celeste, and reside in Dubai, United Arab Emirates.
